“Like if a superhero was a company.” Co-Founder Nathanael Hartman speaks on Monster Aid's heartfelt values in interview with Total Prestige Magazine
Monster Aid Co-Founder Nathanael Hartman’s interview with Total Prestige Magazine has just been released, and it speaks volumes about the values that started the company.
In the interview, Hartman touches upon the difficulties of selling personal protection equipment (PPE) through a pandemic, overcoming hurdles from every angle, and through it all, what true success is -- by the Monster Aid standard.
Although Monster Aid sold over half a million masks over the first two weeks of its opening, Hartman emphasized that the goal isn’t sales, it’s the thought that Monster Aid can do some good for the people close to us, and around the world.
“The peace of mind that comes with helping single parents who have work, the donations we’ve made to food banks, fire stations, and struggling businesses, those things I would consider success. That’s what really matters here,” Hartman said.
By leveraging global connections, Monster Aid is able to constantly pursue its mission to “bust” price gouging and get PPE to those in need across America, at the lowest possible price. Led by Monster Aid’s core values: transparency, integrity, equality, and hospitality, the company is starting to break through the challenges of an extremely saturated market to be a beacon of hope.
“Monster Aid is so much more than its sales. I know that’s weird to say, but honestly, it’s about scaling to a point that we can be impactful. Sales are a tiny part of that,” Hartman said.
The team behind Monster Aid -- co-founders Michael Maddux, Tal Atid, Devin Scott, and Hartman -- were inspired to start Monster Aid as a response to the fear that COVID-19 elicited across the nation.
“As business owners, we saw this fear manifesting into confusion, from the highest levels of federal leadership all the way down to the everyday interactions that normal Americans have with each other,” Hartman said. “Monster Aid is simply us standing up to that fear in as many of its forms as we can confront.”
Initially, Monster Aid’s form of confrontation was what was immediately needed: face masks. Since then, Monster Aid has been growing to soon include hand sanitizers, disinfecting wipes, and more, to arm communities across America with the best in safety as businesses reopen.
Hartman says that Monster Aid aims to be at the forefront of the battle against fear and challenge as long as it's needed.
“Equally important [as sales] is building trust relationships with agencies, organizations, and nonprofits to build Monster Aid into something that can help suddenly helpless people face overwhelming challenges and defeat them. Like if a superhero was a company.”
To read the rest of the interview, visit totalprestigemagazine.com/nathanael-hartman/.